Date published: 20 January 2016 by Anna Jackson
Rainbow Trust Children’s Charity has been chosen to benefit from an innovative leap day initiative from service communications experts soh, which aims to encourage businesses across the nation to use their leap day in 2016 to support a charity.
The team, based in London and the North West, is donating their leap day to the charity, which provides support to families with a life threatened or terminal illness to raise money and share skills during the extra day in February. The idea was born when soh realised that every leap year most employees work an extra day. And, decided it would allow its team to use that extra day ‘to do some good’. They’re also calling on other organisations to do the same with the ‘Your Free Day’ campaign.
Fran Fish, Managing Director at soh, commented:
“We thought it’d be great if businesses and public sector organisations would actively support and encourage individuals to give something back. Giving people the chance to do something because of the extra day created by a leap year seemed the perfect opportunity”.
Emma Haines, Director of Marketing and Fundraising at Rainbow Trust Children’s Charity, commented:
“Finding new ways to raise money and give to charities is becoming increasingly difficult so we were delighted that soh chose Rainbow Trust to benefit from ‘Your Free Day’. The two challenges charities often face is resource and money so to be offered a day of support from experienced professionals will make a big difference.”
Talking about how soh will be working with Rainbow Trust, Rob Smale, Director of Professional Services at soh, says:
“We’re providing spoken and written communications workshops for the people who do the great work supporting families 24/7. Our team is also helping to raise funds at Rainbow Trust outlets in a ‘The Apprentice’ style competition at the Leatherhead and Cheam shops as well as a pop up in Mold, North Wales.