Date published: 06 July 2015 by Anna Jackson
Wicked, the award-winning musical which follows the untold story of the Witches of Oz, has expanded their successful For Good programme and Rainbow Trust is delighted to have been included.
The For Good programme spearheads a range of causes born out of the themes of the musical such as bullying, being true to yourself and supporting young people and will see the musical fundraise by creating For Good branded merchandise and introducing opt-in donations with profits going directly to the charity partners.
Wicked’s UK Executive Producer Michael McCabe said:
Wicked has always been proud to champion causes which resonate with the themes of the show, and today we’re delighted to formally welcome five new extraordinary charities into the For Good family. These charities care and campaign for some of the most marginalised and vulnerable young people and families in the UK, so it is a privilege for us to be able to collaborate with them and support their vital work.
Emma Haines, Director of Marketing and Fundraising at Rainbow Trust, said:
We are absolutely delighted to be selected as a benefiting charity of Wicked’s For Good programme. This will have a huge impact for Rainbow Trust, enabling us to support more families who have a child with a life threatening or terminal illness. We are very excited about all the fundraising planned and about the creative workshops for our Family Support Workers to enhance their work with families.
Alongside this partnership, the For Good campaign will also be supporting Rainbow Trust’s Big Hour campaign in October.