- Date published: 19 Jan 2022 by Amber Hemming
Rainbow Trust is absolutely delighted that following a hugely successful campaign, the i Christmas appeal has raised over £140K for us from an initial target of £75K!
Generous i readers donated by cheque, telephone, online and via text and the total continues to increase. This incredible fundraising amount will enable Rainbow Trust to provide over 5,300 hours of vital support to families with a life-threatened or terminally ill child.
Zillah Bingley, Rainbow Trust Chief Executive, said:
“The i Christmas appeal has been an incredible opportunity for Rainbow Trust. For the appeal to have raised more than our initial fundraising target is more than we could possibly have hoped for.
“I have had the privilege of seeing the donations flooding in by post and speaking to many i readers personally on the phone when they kindly donated. We have been really touched by how generously readers have backed the campaign and engaged with Rainbow Trust and our vital work supporting families with a life-threatened child. It has been a real highlight for me as Chief Executive, and for the whole team, to be involved with this partnership. Rainbow Trust will be forever grateful to i and its readers for their remarkable support.”
Oonagh Goodman, Rainbow Trust Director of Fundraising and Engagement, said:
“To have raised over £140K is staggering. This is enough for Rainbow Trust to provide around 5,300 hours of support to families across the UK to help them cope with the emotions and practicalities of having a seriously ill child.
“The appeal has not just raised money for Rainbow Trust, thanks to i and its readers we have seen our social media followers increase, regular monthly and annual donors increase, and we have received heartfelt messages from readers who have been touched by the powerful appeal articles.
“Our heartfelt thank you to the i for choosing Rainbow Trust and highlighting why our work is so crucial. It has certainly been a Christmas for Rainbow Trust to remember!”