There are an estimated 86,625* children in England with life-limiting or life-threatening conditions. This number has trebled over the last 17 years and is rising. Thousands of families have to face the very real possibility that their child may die and struggle to cope on a day to day basis. Our Family Support Workers provide a lifeline to these families and children.

*Make Every Child Count study, University of York, 2020

There are six strands to our business strategy:

High quality support to families

High quality family support is at the heart of everything we do. We believe that flexible community-based support for families, based entirely on their requirements, is what families need to face the challenges that each day brings. Read more.

Increase our reputation as a ‘trusted voice’

We will speak up for families with a seriously ill child to make sure that they get the best support possible, while continuing to build our profile with government, to ensure that the vital nature of children’s social palliative care is recognised and, in an ideal world funded. Read more.

Extend partnership working

We see a strong future in partnership working. We want to work more closely with hospices and other relevant charities, NHS services and organisations who support children and their families. Our aim is to ensure collaboration so there are no gaps in care for the families we support.

Develop our volunteer teams

We will increase volunteering opportunities, not only to help us reach and support more families, but also to encourage volunteers to support families in their own communities. We can help develop and educate communities to better support families so that care really can begin at home.

Cost effective fundraising

Focus on cost-effective fundraising activities that attract and engage our target supporters. We will further invest in our online profile and our brand, building our profile and appealing to new supporters.

Be our best

For the tenth consecutive year Rainbow Trust has been recognised as a Best Companies To Work For organisation. We will continue to invest in the professional development of all our staff, helping our staff to be their best and we remain an employer of choice.