Richmond Foods (Fab Lollies)

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“Fab Lolly brand is now in its third year running the ‘Design a Fab Den competition’ in partnership with Rainbow Trust. Last year we reached 1.6 million mums in our target market and increased sales by 9%. We know that consumers are more likely to buy a product when it is associated with a cause and our partnership with Rainbow Trust has proved this” James Beaumont, Brand Manager

How Richmond Foods (Fab Lolly) supports Rainbow Trust

The Fab Lolly team decided that working in partnership with Rainbow on their “Design a Fab Den” would both enhance Fab’s profile as well as raise valuable funds for Rainbow. Children aged from 5-15 across the UK were encouraged to unleash their creative skills and design their own unique bedroom. Three lucky winners were chosen and invited to London Zoo and then had the room of their dreams created by top interior designs. For every competition entry we received £1. As well as a cash donation, Fab completely redesigned the playroom at Rainbow House. In 2009, as the competition was so successful, they have decided to run it again! And this year, the playroom at Rainbow Fernstone will benefit.

Read more about how Richmond Foods supports Rainbow Trust.